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In 2000 Cliff Chenfeld, Craig Balsam and Mike Anderson conceived a pop-chart driven children’s music product sung by kids. For a second it was called Kidz Pop but soon became the brand we now all know as Kidz Bop. 18 years and 37 volumes later it’s still going strong!

In it’s first decade, I was Kidz Bop’s art director, helping to create the very first logo and all subsequent branded and packaged materials as well as related shoots etc.

Kidz Bop Music Packaging

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