In 2000 Cliff Chenfeld, Craig Balsam and Mike Anderson conceived a pop-chart driven children’s music product sung by kids. For a second it was called Kidz Pop but soon became the brand we now all know as Kidz Bop. 18 years and 38 volumes later it’s still going strong!

In it’s first decade, I was Kidz Bop’s art director, helping to create the first logo, working alongside Mike to set chart-topping sales, and creating subsequent branded and packaged materials for partnerships as well as directing related shoots etc.