I’ve worked in news media, publishing, entertainment and edTech, always keen to tell the story and create the sizzle for both B2C and B2B.
Currently I manage e-Commerce projects and provide a wide range of creative services.
Through early 2017 I was Senior Manager of Content Design & Production at Isabella Products in Concord, Mass, where I established new branding, designed a consumer-facing children’s eBook app and created the wireframe for a two million dollar NSF-funded collaborative writing platform. The latter was based on the idea that with a digital platform and affordable devices we could foster an environment where children write collaboratively as a way to improve writing skills, study skills, reading and expression. Many solutions exist to teach & measure children’s reading—far fewer exist to teach writing—virtually none in the digital space. Exciting concept isn’t it?
I arrived at Isabella Products the previous year when they acquired NY-based edTech publisher StarWalk Kids Media where I had been Head of Production/Art Director since 2012. At StarWalk Kids, I produced a 600+ eBook library including an extensive bilingual section in addition to German and U.K. editions at Amazon’s request. This was a wonderful opportunity to work with world-class children’s authors & illustrators whose titles I was re-designing and publishing in digital form for the first time. Truly important work with the mission to fill the gap between great books and young digital consumers in a quest to improve literacy. I also designed the proprietary StarWalk Kids Reader U/I.
Along with managing vendors and freelancers I also designed original titles including MALALA: Warrior with Words by Karen Leggett Abouraya and L.C. Wheatley. This title has sold 20,000 copies and won both the Eureka and QED awards. Not bad considering we were not a big-four imprint and had no budget for PR or marketing for the book.
Before joining StarWalk I designed and produced campaigns for GE and other scientific marketing powerhouses at East House Creative in N.J. from 2011 to 2012
In the twelve years leading up to that I was Art Director at Razor & Tie/Kidz Bop in NYC, where I helped launch the well-known Kidz Bop brand as well as designing many of R&T’s more memorable products. My packaging graced many a top-selling product.
In the late ‘90s, prior to Kidz Bop, I was assistant to Art Director Kim Muller-Thym at the Jewish Week in their offices on Times Square. I was entrusted with designing the front color sections as well as general production and special editions. Kim is now a full time oil painter, showing in galleries in the northeast.
I arrived at the Jewish Week after an unforgettable internship (as they should be) at Art & Ink Enterprises in Hoboken. This was a lifestyle magazine company, concerned with Body Arts (Tattooing was illegal in NYC at the time) and outlaw motorcycle culture. Its publisher, the colorful Casey Exton (a.k.a. Harvey Shaprio, pronounced shah-pyro) had been an exec in Larry Flynt’s empire.