Before the advent of streaming music, music was frequently sold on physical media such as CDs and cassettes. These products could be purchased in a retail store such as Best Buy. Sometimes the music would be repackaged to be sold directly via advertised offers on linear TV, aka “late night TV commercials”. The latter would air in between programs. A music marketer would buy a direct spot on commercial airtime and produce a commercial to pitch a CD could be ordered by visiting a website or calling a 1-800 phone number. This is called direct advertising. I designed packaging for entertainment products sold in exactly such a fashion for a company called Razor & Tie. Mike, Aaron, Dean, Michele or in fact any employee could compile a collection, and the team would go through the process of acquiring/clearing the music. The remastering mastering process made these well-crafted collections sound REALLY GOOD. Some of these titles are Gold and Platinum certified.