October 2024, Midtown Manhattan: A set of large illuminated red letters to adorn the rooftop of this iconic NYC hotel.
Carefully transported and assembled a 54-foot wide double raceway to be fastened to stub outs on the rooftop bulkhead. We expanded the stub outs by welding 1/2″ steel plates to which we bolted our raceway system. The letters were then mounted to this raceway system and energized through a dedicated circuit. Installing structural elements on a residential rooftop required special permitting, extensive safety precautions and rigorous inspections.
With the aid of landmark and air rights, these large red letters will proclaim the Edison’s status for it’s next hundred years.
Trivia #1: Thomas Edison himself illuminated the first sign on this hotel’s roof.
Trivia #2: The historic interiors of lobby and bar appear in several key scenes in first Godfather film. (Luca Brasi’s murder)