Burlington has been confidently taking over large vacant spaces and keeping retail alive throughout the NY metro area.
As other retail chains have been reducing their footprint, North Shore Neon has been helping Burlington open up shops in New York and Connecticut. Someone’s got to keep Halloween Spirit at bay.
Where possible, Burly prefer to have us mount directly to the wall, without a raceway. This approach requires long hours in the basket, several stories above the street, wiring eight-foot tall monsters letters – and don’t forget the tagline!
The template for these signs is the size of a city bus, and half the work must be done at night when the stores are closed adjacent to heavily trafficked streets.
Each Burlington scenario offers a unique challenge:
- Elmhurst, the Queens Center Mall: interior wayfinding had to change from directing shoppers to departing JC Penny to incoming Burlington. These were 28 curved, double-sided directories hanging from the ceiling which had to be refaced overnight.
- Ridgewood, Queens: In this new mixed use construction, creatively named “The Ridgewood” (formerly “Myrtle Point”), the signs were mounted through ultra modern ceramic panels and glass. We burned dozens of hole saws as we mounted through the delicate exterior.
- Graham Ave, aka “Broadway Triangle”. Below the J train we worked magic to safely mount 30-foot signs to a weathered, partially collapsing retail complex, and bring deals and brands to the hardworking folks of Bushwick, Williamsburg & Bed Stuy.
There’s a La Isla cuchifrito downstairs, so you know I was on site often, even as as the landlord threatened to have me arrested for demolishing walls to pull electric.





