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Before the advent of streaming music, music was available on physical media such as CDs and cassettes. These products could be purchased in a retail store such as Best Buy or they could be ordered directly from offers on TV. The latter would air in between programs. A music marketer would use commercial airtime to pitch a CD that could be ordered by visiting a website or calling a 1-800 phone number. This is called direct advertising. I designed packaging for music products sold in exactly such a fashion for a company called Razor and Tie. Mike, Aaron, Dean, Michele or in fact any employee could suggest a collection, and the team would go through the process of acquiring the music. The remastering mastering process made these well-crafted collections sound REALLY GOOD.

Music packaging

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